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The biggest challenge of InMotion Hosting’s affiliate program was gaining the momentum needed to create brand awareness. If your brand was not well known, many established affiliates would look elsewhere. The key was to keep knocking until we could convince them we were a dependable web hosting provider that could satisfy the needs of their […]

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electricpencil on April 7th, 2011

The micro blogging platform of Twitter is extremely popular – so much so that there are now 200 million users worldwide. The sad truth is however that not nearly enough of these users are using the platform to its full potential. This is fine if you are an account holder who just happens to quite […]

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Continue reading about Twitter tools: The Ultimate 4

dgupta5150 on March 6th, 2011

Twitter is still a very new medium, and one which people haven’t really gotten to grips with just yet. There is plenty of talk about how to build up followers, and you can even buy followers by the thousand… So really, if all you want is to have as many followers as possible, you don’t […]

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dgupta5150 on February 28th, 2011

Facebook and Twitter Media Marketing on Mobile Phones In the last couple of years, cell phone companies have made it much easier for you to engage in social media networks on your mobile devices. Cell phone users can easily access Facebook, Twitter, and other social networks through mobile applications or web browsers. I’ve outlined the […]

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Continue reading about Facebook and Twitter Marketing on Mobile Phones

Earlier posts on this blog have enthusiastically endorsed the idea of using Twitter for customer service.   Virgin, British Airways and other airlines have used it very successfully.  I even have friends who swear by it when they have to meet a plane.   There has been talk about a better response from businesses that have previously […]

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Continue reading about Elizabeth Hendry: Should Your Business Use Twitter for Customer Service?

dgupta5150 on February 14th, 2011

I believe we are already seeing the marriage of both platforms as mobile marketing is able to reach people in the moment. With the popularity of social media platforms such as Facebook, YouTube and Twitter providing businesses with a way to reach potential customers when they are ready to act is key. I work with […]

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Continue reading about How will Social Media and Mobile Marketing come together?

Kevin on February 12th, 2011

As an internet entrepreneur and marketing professional, Nathaniel Broughton, a native of St. Louis, Missouri, has created a career from an early interest in marketing and investment. Besides his marketing firm, Growth Partner, and a nationwide surety bond agency at SuretyBonds.com, Broughton continues to plan for future projects, but said all his success has come […]

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dgupta5150 on February 8th, 2011

Have you ever really looked at a spider-web? It has all these attachment points along it’s outer rim, and then it has silk like threads going across the center. What if you looked at your marketing strategy as creating a spider-web whose goal is to get a prospect’s mindshare for so long that he realizes […]

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dgupta5150 on February 7th, 2011

By Brendan Kownacki There has become a massive shift in the way news gets reported and consumed, and mobile devices are at the heart of both. This is in part due to the availability of platforms like twitter that acts as a soapbox for anyone with a message to deliver. The increase in the advent […]

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Continue reading about The Intersect Between Media and Mobile

dgupta5150 on January 17th, 2011

My friend Vikram and I have had many chats about networking and I offered him a chance to offer a guest post on the topic – The years in business school, you get to see a lot of the good and the bad when it comes to networking.  The economy has definitely created a new […]

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