So Peggy, what is your take on my question: Should companies in addition to toll free numbers and email use Twitter for Customer Service? You are an SME on Customer Experience and I would love to hear your thoughts: Yes, most definitely. I feel that Twitter is rapidly becoming another important avenue of communication with […]
Continue reading about Peggy Morrow’s take on Customer Service using Twitter
Myles Miller, CEO and Founder of LeadUP.Biz & LearningBreaks.com was kind enough to offer his take on using Twitter for Customer Service. In a World that is constantly evolving, does it make sense for your company to keep up with the latest forms of inbound marketing and lead generation? Well the simple and easy answer […]
Continue reading about Should Companies Use Twitter For Customer Service?
Changing gears a bit I wanted to hear from subject matter Gurus and influencers on the topic of using Twitter for Customer Service. Common sense says sales and marketing brings a consumer in and customer service is how you keep them for the long term. However, we know many firms that do not always follow […]
Continue reading about Why Companies Need Twitter in Their Customer Service Plan by Julie Spira
In the daily course of business, networking and attending conferences you always learn something new. I have attended numerous conferences that focus primarily on B2B (Business to Business) marketing which demonstrates that the sales cycle in the B2B world is often long and complex. Imagine your company is selling radar systems to the US Navy […]
Continue reading about B2B vs B2C Marketing – What’s The Difference? By Michelle Salater
By Jon Gelberg Chief Content Officer, Blue Fountain Media Thanks to technological advances, business has been transformed forever. Websites, e-commerce, online marketing, online communities and web-based content can all serve to enhance a company’s bottom line. Web marketing has become such an effective tool for businesses that many businesses have forgotten the importance of face-to-face […]
Continue reading about Most people seem to be clueless about how to network
Every company wants to send emails with great response rates. And have their sales reps’ calls answered when they leave a message? Right? They also want ink, online, analyst and social media coverage. And why not even win National awards! If you want new leads, qualified third party lists may be a great option. Beware: […]
Continue reading about 3rd Party Email Marketing Lists: Go from Cold to Hot Leads by Juliahidy.com
Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads. While […]
By Dianne Durkin I’ve built my business – Loyalty Factor – on the premise that loyalty is not dead. It’s certainly been hiding. Recent history helps us understand the many factors behind what appears to be a loss in corporate, employee, and customer loyalty. It also provides vital information to help bring loyalty back into […]
Continue reading about REFUEL, RECHARGE & REENERGIZE YOUR ORGANIZATION – Even in a Downturn Economy
One would think that if ‘everybody knows your name’ getting business would be easy. The fact is I know a lot of people and, yes, I am considered a very well-networked business person. But today business people turn to the internet to investigate who to do business with and they do so on their own […]
Continue reading about Inbound Marketing with @HubSpot by Vicki Donlan
By Karyn Climans, Tail Wags Helmet Covers Inc. Did you know there are plenty of ways to get absolutely FREE publicity for your business? In this article, I will share with you the methods I’ve used to market my business, Tail Wags Helmet Covers Inc., without spending a cent. Integrate these techniques into your marketing […]