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The biggest challenge of InMotion Hosting’s affiliate program was gaining the momentum needed to create brand awareness. If your brand was not well known, many established affiliates would look elsewhere. The key was to keep knocking until we could convince them we were a dependable web hosting provider that could satisfy the needs of their […]


Continue reading about InMotion Hosting’s View on Affiliate Marketing Best Practices

dgupta5150 on April 11th, 2011

Why are sports a seemingly universal frame of reference in Life? What takes place on the football field, racquetball court, or during the yearly Masters Golf tournament has startling contrasts to how Marketing works in the world we live in. The world of sports is quite a panorama of “Life lessons” that if understood can […]


Continue reading about Sports and Marketing: The Similarities of the Process

KimAdes on February 4th, 2011

At first, I thought that all it was going to do was help me to be a better coach.  Little did I know that I was only scratching the surface of this accidental discovery. I began my coaching business about 6 years ago.  I had a strong instinct about people, but I had absolutely no […]


Continue reading about JournalEngine™ – a powerful marketing surprise.

We’ve tailgated. We’ve partied at home. In the stadium and in our backyards, we’ve done it all with beer.  Spruce things up for Super Bowl XLV with “Champagne First- Cheers!” Moët-Hennessy USA has launched a Facebook application combining food, fun, friends and football called “Champagne First- Cheers!” (click for Facebook application) Thought to be an […]


Continue reading about Different Kind of Pairings; Super Bowl XLV and Moet-Champagne MDCCXLIII

dgupta5150 on January 5th, 2011

B2B vs. B2C B2B is comprised of marketing to businesses, governments and non-profit organizations.  A business may deal with consumer markets (B2C), but all businesses participate in B2B as either a vendor or a purchaser, and frequently as both.  Contrary to popular belief, the B2B market is larger than B2C.  Both B2B and B2C have […]


Continue reading about B2B vs. B2C Marketing Fundamentals by Dr. George T. Haley

dgupta5150 on December 7th, 2010

America’s Got Product Announces a New Product Directory Denver, CO., December 4th,   While everyone else is focused on the global economy, AmericasGotProduct.com is going local.   America’s Got Product has launched a new product directory to highlight products that create paychecks in local communities all across this country.  The recent jobs report pushing unemployment up to […]


Continue reading about Calling all American Manufacturing Facilities!

dgupta5150 on December 2nd, 2010

Whether you want to find a mate or a customer, you have to “fill the funnel”. For every person you meet, or every potential customer you contact, only a small percentage will ultimately connect with you or buy your product. If you want more dates or more sales, you need to connect with as many […]


Continue reading about How Are Marketing and Dating Similar? Lead Gen?

dgupta5150 on December 1st, 2010

Human beings are social animals. Our opinions about men or women or products are largely driven by the opinion of others or the status of the individual or company within our group. Effectively people won’t buy from you or date you unless other people find you desirable. Ah, the old chicken and egg, so what […]


Continue reading about How Is Marketing (Lead Generation) Similar To Dating?

dgupta5150 on November 20th, 2010

I always knew if I was going to return to the work force after being a stay-at-home mom for 15 years, it was going to have to be in a job that provided me with the flexibility to continue juggling the needs of my two special needs sons. I was also determined to find a […]


Continue reading about Building My Business One Helmet Cover at a Time!

dgupta5150 on November 17th, 2010

In my book You Snooze, You Lose (available at Amazon.com) I speak to the changing attitudes that are driving the “new economy” and the entrepreneurial opportunities it has created. The global economic crisis has drawn people together in ways that hasn’t been seen in over 70 years.   The arrogant independence that characterized so much of […]


Continue reading about The New Community Center By: Jerry Twombly

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