Dr. Tom

Dr. Tom

I hired 2 social media consultants. So far the results have been good and worthwhile. My brand is the Down-to-Earth” doctor, and I provide holistic self help information to the general public. I’m known as the “Down-to-Earth” doctor to my patients because of my personal holistic lifestyle and easy-going teaching ability.  My following is growing rapidly and it is resulting in increased sales of my new book Whole Health Healing – The Budget Friendly Natural Wellness Bible for All Ages. I’ve also been getting several requests to be a speaker. I’m soon launching webinars and teleseminars.

Not being very “techy”, it’s been difficult for me to not only communicate with experts in social media, but also to then implement what I’m advised. For example, several social media marketers kept telling me how important it is to build a large platform. I kept imaging a stage, but came to realize they mean list. LOL. I advise all you consultants out there to be careful what you’re telling any of us who are over 40, we likely don’t understand.

A big disappointment came when I discovered an unexpected expense – my traditional medical malpractice policy does not cover me if I blog, publish an article, post a video, produce or book, or even speak to groups. I had to seek out a specialized policy for this liability and it’s not cheap, in fact it’s more than my traditional malpractice policy. So, all health care providers entering the social media realm need to be made aware of this risk.

I’ve also become acutely aware that there are many sharks in the cyber world.  Many self proclaimed experts are peddling products and advice that is unrealistic but very tempting for eager beginners. I’ve learned to always ask for references I can personally contact over the phone. Written testimonials and endorsements mean nothing. Also, I advise getting detailed contracts and have them reviewed by your attorney. Also, have a reliable monitoring method for the results and plot them on a graph like number of sales via paypal, number of opt-ins on awebber, or hits via Google Analytics. You should be able to see the growth if what you’re doing is working.

Lastly, make sure there is a demand for your product before you start promoting it. Use Google’s  free Keyword Tool to find out  the number of people searching for what you’ve got.

But overall, my new adventure is off to a great start and I’m having a blast. Oh yeah, I’ve made some mistakes but recovered, learned from it, and moved onward and upward. Take a look at my blog site (http://www.thedowntoearthdoctor.com) and see the great free reports that I offer to get you and your family on your way to whole health. That’s my mission!

Curated by Deepak Gupta.

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1 Comment on The “Down-to-Earth” Doctor Digs Social Media

  1. Tom says:

    The “Down-To-Earth” Doctor Facebook page –
    http://www.facebook.com/DownToEarthDoctor

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