There has become a massive shift in the way news gets reported and consumed, and mobile devices are at the heart of both. This is in part due to the availability of platforms like twitter that acts as a soapbox for anyone with a message to deliver. The increase in the advent of technology like flip cams or especially smart phones that can live stream videos has forever altered the news cycle.
When the plane crashed in the Hudson River in 2009, the first photos of the event were delivered via Twitter. News is traveling more broadly and more quickly because of the changing way that people access it. Social media is feeding broadcast and print journalism, and while some would say it is stamping them out, it is actually building them up and supplementing them.
In an era where a 13-year-old with a camera phone could break a story before CNN, we need to reevaluate how we understand news. What media understood for decades as “news worthy” content, something urgent and important, has now shifted because of platforms like YouTube where millions will click a day on a viral video that is neither.
Mobile phones and consumption of news has bolstered the idea of bold headlines, quick message points and content being delivered 140 characters at a time. We really must look at the time we live in as the mobile generation, a whole generation of people on the go who want to make sure they can still keep up with the news near and far from them at any given moment. Twitter keeps information in a palatable short form, and it also allows the user on the go to define who they want to hear from and personalize their news sources by letting the user choose who to follow; in some ways making it the true intersect between mobile and news.
People are constantly streaming and clicking content on the go from their mobile devices and knowing this provides tremendous opportunity to further feed them messaging. The ability to market to a user who is already on the go, or who is already near or even IN your business changes the psychology of advertising and marketing. The call to action is immediate and the consumer will either engage or disengage. Mobile lets messaging be short and to the point and eliminates the need for frills that will make a marketing effort memorable enough until I get to the store. Some brands so much time trying to be clever and planning, that they don’t consider that they should just jump into the mix.
Platforms like Foursquare have augmented the idea of mobile marketing by taking the idea of hyperlocal behavior, happening to a person at that second, in that place, and combining it with social media so that people can interact online the same as offline. Foursquare helps a brand to leverage its popularity and the influence of its consumers.
In both cases, mobile devices have enabled users to engage with the real time web and shift whole industries into a new generation, a futuristic world where all the power is in the hands of the user…in your hands…the mobile generation.
About the Author
Brendan Kownacki is a savvy media professional who is strategically implementing national digital PR and public affairs campaigns for public entities and private companies, and has launched several national brands.
As a noted innovator in the media, Brendan prides himself on thinking ‘outside the box’ and developing unconventional methods for leveraging a client’s product, brand or message. Brendan is especially proud of being on the leading edge of communications for the last five years pairing traditional methods with online and
interactive media tools. His message is simple: social media makes spokespersons of every employee, customer, client and stakeholder.
Brendan is also an experienced producer, working—among other endeavors—with FOX television, numerous documentaries, TV commercials, corporate videos, and broadcast national news pieces. In 2009, Brendan worked with several national networks simultaneously to deliver coverage of the 2009 Inaugural events to national and international audiences. Brendan’s diverse blend of experience ranges from policy initiatives directed at technology in education funding to global hunger relief and support for local businesses.
Currently, Brendan leverages this background as the Senior Digital Strategist for Spectrum, a Washington, DC based communications agency focusing efforts in the health and science field.
Brendan is a graduate of American University in Washington D.C. with a degree in Political Science and Public Communication.