The micro blogging platform of Twitter is extremely popular – so much so that there are now 200 million users worldwide. The sad truth is however that not nearly enough of these users are using the platform to its full potential. This is fine if you are an account holder who just happens to quite enjoy using the 140 character limitation to vent general frustrations or thoughts into the endless vacuum of Twitter activity. If you are actually hoping to reach other people who work in specific industries or harbour particular interests however, this is a problem.
So how can you address this issue? Fortunately, there are some key tools that can aid the aims that you may have behind your Twitter exploits.
Follow Friday Helper
You might think that the “Follow Friday” #FF tag that dominates Twitter feeds on Fridays is just a popularity contest – and you would be right! This does not mean however that you should not take part in such activity. If you are trying to connect with individuals who work in the realm of SEO and a key figurehead of the industry recommends you their followers, this has the potential to drive even more followers to your page – mission accomplished! Recommending figureheads to your own followers can see the #FF returned, or can convince these advocates to follow you back.
Many people usually cannot be bothered to post a “follow Friday” tweet because it can take some time going through your list of followers and deciding who you want to include and that is where Follow Friday Helper comes in. The tool simply connects to your Twitter account and lists the users you have been conversing with the most in the last week (and will likely therefore wish to recommend). Then all you have to do is simply click the names of all those you wish to include in your #FF tweet – simple!
Follower Wonk is another great tool for head hunting those related to a specific industry or interest. The tool allows one to search the descriptive 160 character text that appears on each profile for any given word (for example, “SEO”) and then orders the results by how many followers each user currently has on Twitter (meaning that the most relevant are likely at the top of the list). The tool also allows one to undertake more advanced searches based on attributes such as location and quantity of followers. Easy to use and worthy of your attention, even if you are just looking for new friends to discuss your favourite bands with!
Hashtags.org is similar to Follower Wonk in that it can be useful for finding Twitter users relevant to your needs. You can search for tweets containing specific words and/or hash tags and the most recent will appear at the top of the results, as will the usernames of whomever tweeted said tweets. This is not the primary function of the site – it is used for keeping an eye on how frequently key words are used over a certain period of time – but the site is useful for finding other users who talk about “SEO” (my example) but do not necessarily include the term in their bio. It is essentially like the in-built search on the Twitter website but it offers more in the way of stats – great if you like that kind of thing!
Klout is a fantastic website for determining how effective a user of Twitter you are. The system measures the “influence” of a user based on several factors including the number of followers that they have, following count, retweets, list memberships and more and then ranks users on a scale of 0-100 (anything above 40 is said to indicate a fair influential factor but the higher the better, obviously). The system also awards stamps for achievements such as “50 unique retweeters” and “100 separate tweets retweeted.” Klout gives the best ratings to those with a nice mix of replies, retweets and random tweets not directed at anyone in particular in their feeds so you should keep this in mind when attempting to get the most out of your account.
Kat Cole has helped out with several companies with their Twitter accounts in her time, including one for Quick Offices who specialize in offices to rent in London. You can follow Kat at @DeadBoomerang