Social Media
When Charter Communications hired St. Louis-based digital word-of-mouth firm Elasticity to do online acquisition marketing in 2008, Charter was most interested in a simple SEO program which, along with banner advertising, was state of the art for enabling online consumer interaction. As hard as it may be to believe, less than a year and a […]
I hired 2 social media consultants. So far the results have been good and worthwhile. My brand is the “Down-to-Earth” doctor, and I provide holistic self help information to the general public. I’m known as the “Down-to-Earth” doctor to my patients because of my personal holistic lifestyle and easy-going teaching ability. My following is growing […]
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So tell me, what does Elevate Consult do? We help our clients, usually mid to larger companies (Revenues of $100M – $2B) improve their communication from business strategy to line operations. We do this by ensuring they have the proper people, technology and controls in place, at the right time. Specifically, we help our clients […]
In such a short time, your start up business became an overnight success in the Boston area. What marketing objectives and steps have led to that success and what advice can you give to other start-ups that are pursuing a similar dream? I don’t know if I would necessarily say an overnight success, but yes […]
What did you do before becoming a Marketing/PR Guru and how did you get into that industry? After spending the majority of my career (16+years) working in corporate America doing executive level marketing, I launched my own marketing/public relations consulting business offering freshly tailored and strategic marketing services exclusively to small businesses, non-profits, and leading […]
Continue reading about Washington DC’s Marketing Guru, Maurisa Potts
Vijay cofounded Pramati Technologies, a pioneer in Java Application Server space being the world’s first product in the space to achieve J2EE certification. As an entrepreneur Vijay is focused on building a strong organization high on values, quality and customer satisfaction. Prior to Pramati, Vijay worked in various capacities of software development and technical management […]
Interview with Jerome Young, Founder of www.AttractJobsNOW.com Today I’m chatting with Jerome Young. When he was laid-off from his corporate position in 2008 at the height of the recession, he conducted extensive research on the job market and created a job search strategy that landed him over 10 job interviews and multiple job offers within […]
Continue reading about What Prospective Entrepreneurs Should Know!
What did you do before becoming a business owner in the online media and branding industry Guru and how did you get into that industry? I have always had a number of ventures going (first when I was about 8), though I originally started as a Management Consultant working with IT Compliance, Audit, Governance, and […]
Continue reading about Omar Alam, Founder of The Matador Media
Recently, I met with Eric Kim, Founder of San Francisco-based Twylah. When I asked Eric about Twylah, he showed me his concept on his iPad, using metrics to show Twylah’s value and utility in the social media space. What Twitter lacks The main criticisms of Twitter are that it lacks stickiness; people get easily lost; […]
Continue reading about Twylah: the Ultimate Tool for Twitter Engagement
Most marketers should be aware of a well-known reality – every time you lose a customer, it costs 5 – 6 times more to acquire a new customer than up sell to your existing ones. Simply put, sales and marketing brings in a customer and customer service takes care of retention and these departments need […]
Continue reading about Preserve ROI by using Twitter for Customer Service