Smart business owners know that building a successful business takes more than simply creating a product and putting a price sticker on it. Business owners also need to market their products effectively if they want people to purchase them. Giving away freebies is one marketing method that has several advantages.
1. Free Advertising
When companies give away free promotional items such as t-shirts or custom zipper pull buttons from Custom Button Co, the people who take and wear the items become walking billboards for the company wherever they go. People love getting freebies and will generally put your items to use at work or school where others can see your company logo.
2. Greater Social Media Engagement
When companies hold giveaways on social media sites, they quickly gather likes, shares and followers from people hoping to win whatever the company is giving away. This is important because people who engage on a company’s social media website are more likely to become regular customers in the future. They may also post positive comments or reviews on your page, which help bolster your image.
3. Increased Brand Recognition
When a company requires people to share their social media content with others in order to enter a giveaway, people tell their friends and family about the company and the company’s brand recognition grows. Plus, people are more likely to believe their friends and family over paid advertisements.
4. Increased Product Recognition
When a company gives one of their own products away, they expose their product not only to the contest winner but also to all the people the winner comes into contact with. If the product is shoes, for example, the winner’s friends might see the shoes, like them and ask where they can buy a pair of their own. If the winner likes them, they will also probably return to your store for a new pair in the future.
5. Greater Likelihood of Sales
People are more likely to buy a product from a company they are familiar with than from a company they have never heard of. When companies reach potential customers with their giveaways, they increase the chance that the customers will buy from them in the future, whether or not they won the contest.
6. Gather Customer Contact Information
When companies require people to sign up for freebies by giving out their basic information, the company is able to create a mailing list of people who may be interested in their product. Unlike general paid advertisements, which reach a large number of people who may or may not be interested in the product, these lists contain only people who may be interested. Use this information wisely. You don’t want to annoy customers or spam them.
While freebies may cost companies a little bit of money, depending on what they choose to give away, the benefits of freebies make them well worth a company’s time. Using freebies properly won’t reduce your companies profit at all, it will actually help it grow. Try some of these ideas here and see how much they can help your company grow.
When you have a brand or business you want to promote, formulating an effective marketing campaign can be challenging. Understanding how to properly stretch your marketing budget while ensuring you are getting the most exposure possible is a way to take any brand to the next level of success whether you are representing a local company or an online business.
Consider Your Demographic Specifically
Before you get started with spending your marketing budget, consider the demographic you are trying to reach with any campaign you plan to launch. When you know the age, gender and even hobbies of those you want to reach with your campaigns, it is easier to spend less money altogether on campaigns. You can focus your efforts on reaching your intended audience, rather than spending time on people who might not even have a use for your product. Start with a specific niche, and after you have reached them, you can expand to a wider customer base.
Pinpoint Hot Keywords and Buzzwords
Pinpoint hot keywords and “buzzwords” that are relevant to your brand or the content, products or services you are promoting on your website. The more relevant your keywords are, the easier it is to create campaigns that attract a larger audience, ultimately increasing sales and revenue for your business. Additionally, when you target keywords and buzzwords in marketing campaigns it is also easier to build a bigger following with the use of social media. If people can easily see who your company is and what you do, they will be able to easily decide if they are interested.
Marketing Exchange Options
Consider marketing exchange options and services that help you to promote your website or brand online in exchange for your own services or promotion capabilities. Using a marketing exchange service option is ideal if you are working to promote a brand that is niche-based. This is also great if you are aiming your product or service at a specific geographic area. They specialize in finding you connections and advertising opportunities based in your own local area.
Exchange Banners and Ad Spots Directly
Exchanging banners and ad spots directly is also a possibility by contacting the owner or webmaster of a website you are interested in working together with alongside your brand or business. Focus on partnering with other businesses who have the same vision and consumer demographic, but who offer a non-competing product or service.
Utilize Social Media
Utilizing social media is also highly recommended when you want to stretch your marketing budget as much as possible because most social media is free to use. Premium advertising service are also known to be much more affordable than traditional marketing and advertising tools available today. Social media helps you to reach thousands of online followers and individuals around the world, which is ideal if you are looking to expand your brand internationally.
Utilizing a marketing exchange service, social media and online tools online and off can help to drastically improve the overall reach you are capable of getting with any audience or demographic. The more time and effort you put in to developing a working marketing campaign, the easier it becomes to reach any intended group of potential followers or consumers. You don’t have to spend a lot of money to market your business. If your budget is small, start with social media and other low cost outlets and when you have success with those and your budget grows, branch out to grow even faster using other techniques.
Before you set up shop in your new offices, consider how they’ll look to your employees, clients and other future visitors. What does your decor say about your business? Does it inspire and excite? Will it encourage people to come back again? If you’re interested in making a great first impression, here are six design tips for your offices.
A dash of color in the workplace will do more than just liven up the walls. Psychologically, it’s also been shown to boost creativity, improve moods and increase overall employee engagement. Even if you don’t want to commit to a whole new paint job, you can add colorful little touches around the office in the form of paintings, plants or chair cushions to bring some fun into the daily grind. If you match your colors to your company logo, it will also help visitors or clients remember your brand.
According to experts, the average office employee spends 90 percent of their day boxed in by walls and with no light but the glow from their computer screen. Wouldn’t it be nice to breathe new life into their work stations? Replace your dusty blinds with light, airy curtains; rearrange your furniture so desks receive plenty of natural light; throw open the windows and say hello to the sun. Having natural sunlight will help employees have better moods.
Good chairs are worth the investment, especially if they’re noticeably plush and comfortable. Not only will they show your employees that you care about their well-being, but they’ll also save you countless headaches in the future when your workers don’t complain of back aches and distraction. This also counts for waiting room chairs or chairs clients will use. Make them aesthetically pleasing, but also comfortable.
It’s important to brand your area as your own in order to foster a sense of community and purpose among your employees. Everywhere they look, they should see representation of who they are and what they do, whether it’s your mascot on the walls or your logo on the coffee mugs. Make sure you have a strong brand and you decorate your office to promote that brand.
Acrylic is the wave of the future, and offices decked in its sleekness speak to both modernity and style. Acrylic manufacturers for your business can outfit your suite in everything from chic desks to shiny new cubicles, so don’t be afraid to try something new and embrace the 21st century. Using acrylic is also an easy way to add color to your office. If your logo is orange, remodel with orange acrylic. This is sure to get your office noticed.
6: Leisure Areas
In most offices, the “break room” is a dull, uninspired place where weary workers gather in droves to drink coffee and count the minutes until they can go home. Instead of quarantining this malaise, air it out with open, casual leisure areas where workers can share thoughts and ideas while surrounded by the hum of productivity. Consider having a game table or a way employees can de-stress during a long day.
These are just a few ways you can make your new offices pop. Every company is different, of course, so you may need to experiment and take a few risks until you find something that satisfies as a signature look. If you decorate your office to show of your brand, your employees will represent that brand and your clients will remember your company.
Employees need to be motivated to be as successful as they possibly can. Doing so will help any business to get more out of their employees.
1. Set Up Great Goals
Goals need to be set up in such a way that the employees are able to reach them, but they also need to have an element of challenge to them as well. If both of these attributes are combined, the employees will get more out of the goals themselves.
2. Incentives That Motivate
It’s the old idea of the carrot and the stick. Employees need to be offered a carrot sometimes to get things done. The incentive does not have to be a huge pile of money, it just needs to be something that the employees would like to have. For example, giving employees custom stainless water bottles will show your appreciation while giving them something useful and functional they will enjoy using. Since your company’s logo will be imprinted on the water bottles, it’s sure to stay top of mind with your employees and those they encounter.
3. Keep Track Of Goals
Ensure that it’s possible for you to see how well employees are doing on their goals. At the same time, share this information to them as well. If they can see how well they are doing on the goals they are shooting for, they are far more likely to actually work to get these things done. People tend to do a much better job when they are being held accountable in some way.
4. Fix Things When Goals Fail
Sometimes, goals may not pan out the way that they were supposed to. When someone has not been able to reach their goals, it is important that they are held accountable for this. If they are unable to reach them, try to fix the issue by discovering the underlying problem.
5. Challenge Yourself As Well
As the person issuing many of the challenges, you need to also show that you are able to take on a challenge yourself. Issue some challenges to yourself – and make sure they know this – to get better results from the rest of the team.
6. Think About Marketing
Marketing even to your own employees matters because they are brand ambassadors that exist on the front lines of your branding strategy. Promo drinkware items are one option mentioned before, but really any promotional product that is imprinted with the company logo will help keep the employees motivated and loyal to you. They just have to be rewarded with things that help them feel like part of the team. That is what it takes to get the best effort from employees.
5 Products to Move Your Business from Startup to Success
Starting a new business is never an easy task. While owning your own company can have a great deal of different rewards, such as financial freedom and the ability to set your own schedule, you will need to do a great deal of work in order to obtain these benefits. The fact is that most businesses simply are not able to make themselves into a success, with is evidence to the fact that most businesses will fail within the first year that they are created. Luckily, there are a few different products that can help to push your business through the rough period of infancy, eventually becoming a mature and profitable venture. Here is a quick look at some five of these products and how they can help.
1. Social Media Sites
Social Media has become a fact of like over the past few years. What began with MySpace and Facebook has now evolved into an industry that has a variety of different services that are all competing for attention. Most people will be connected on several different social media accounts, where they will not only be interacting with friends and family, but also businesses that they like and that are interesting. By putting your business on several different social media sites, you will be able to connect with a wide range of people. This connection will also be something that is continuous, allowing for you to constantly remind your people about the products and services that you have to offer. One essential tip to using social media is to use it often, at least a few times a week, which will help people to know that you are invested in making more personal connections with your customers.
2. Promotional Gifts
One of the easiest ways to help customers remember you, while also reaching out to new clients, is through handing out fun promotional items. Consider handing out items, such as coffee mugs and calendars, to anyone and everyone. While this might seem like an initial waste of money, especially if you are just giving free things to whoever walks into your business, it can bring enormous amounts of profit over time. You never know where your promotional items will end up, and it is very possible that people will use these things for years, making the item into a cheap and extremely powerful advertising tool.
3. Video Cameras
If you have a product or service you can show off in a fun way, consider taking a video of what you are doing and upload it to your website. You can also upload your work to video sharing sites, such as YouTube and Vimeo, with a link that runs back to your own website. Videos are an amazing resource and advertising tool, since they can allow for your company to easily become viral, even if you only offer a local service. While you can always make videos that show off the services and products that you have to offer, you more than likely will want to get creative. This can mean making an informational video about the tools that you use, or perhaps making a song or skit. Have fun and be creative, since people will be more than likely to share your video with others if they have never seen anything like it before.
4. Blog Sites
Starting a blog for your company is a great way to draw in new business and get customers involved in what you do. Post about popular topics within your industry and provide information on existing promotions in order to bring in new clients. You can also use the site as a place to give out promotions and discounts to regular posters and people who sign up for mailing lists. Having a blog is something that is absolutely essential if you want to rank high on search engine listings. Try to effectively place keywords into each of your posts, and consider using a professional marketing service that can help you with your SEO efforts. A blog that is constantly used and posted on can become an effective marketing tool, but a blog that is only posted on once a week and that has cheap content can actually hurt a business, making it important that you be careful with your blogging.
5. Direct Mail
If you have a business that encourages repeat customers, use a direct mail service to send out postcards or coupons right before people are due to make follow up appointments. Well timed mail is a product that can help people remember to come in when they need to. For instance, a contractor who installs products that need regular maintenance can offer a maintenance discount several times a year. Direct mail is usually much more effective than email campaigns, since homes do not have spam filters, and letters are much more likely to be seen and opened.
These five different products can greatly help your new business to succeed, though, it will take time, effort, and a small investment of money, in some cases, to do these things right.
Choosing promotional products is like walking a thin line. While you want to find something that excites your customers and clients, you also want items that will work with your budget. Using promo items is a simple way to remind those who purchased from you before about your services or products, and handing out these items can lead to repeat business.
Personalized tote bags are one of the best promotional products that you can buy for your company. Made from canvas or other lightweight materials, most bags have a simple design that features a flat bottom with two handles at the top. You can choose smaller and simpler bags that can only hold a few items, or you can opt for larger bags that are perfect for carrying groceries. You will also have dozens of different color combinations to choose from, and your logo can be imprinted on the front of the bag for repeated brand exposure every time the bags are toted by customers.
In today’s world, many people are concerned with saving money. When you choose custom cooler bags to give to your customers, you will give them something they can use that will also help them save money. It’s a fact that people save money by bringing their lunch to work instead of eating out every day. Offering custom cooler bags as premiums or giveaways enable your customers to take their lunch to work during the week, which will result in substantial savings. The bags keep refrigerated items chilled when a refrigerator isn’t available making them very convenient. These custom cooler bags also usually have enough room for a drink and other snacks as well.
Business owners sometimes forget the impact that promotional pens have on current and prospective customers. Think about the last time you found yourself in desperate need of a pen. You probably rushed around your home or office, and you likely felt relieved when you finally found one. Giving away pens that are imprinted with your company’s name and logo is an extremely effective way to get the word out about your company because everybody needs pens. Customers will carry your pens around in their pockets or purses, and they’ll find dozens of uses for them.
Customized Playing Cards
Give your customers a fun way to pass the time with customized playing cards. Options range from the traditional 52-card decks to more complex sets that feature multiple packs of cards, poker chips and other poker supplies. With your company logo or name on the back of each card, your customers will remember you every time they play.
Calendars are very useful to most people, who want to keep track of important dates as well as holidays and special events. However, many people forget to buy a calendar at the beginning of the new year. This is where your company can save the day! Whether you opt for calendars with images relating to your company, or day planners with your name, address and website URL imprinted on the front, you’ll give customers something that will keep your name on their lips for days and months to come.
Your company logo is everywhere, from the sign outside your office to the business cards you hand out and the corner of every page on your website. This one small piece of graphic design is the heart of your brand identity. Having a strong logo that captures what your business is about gives you credibility and can help you win customers or clients, whereas a weak logo can turn people away. When you are creating your company logo, ensure that it has several key features common to effective logos.
1. Communicates Company Essence: Your logo isn’t a piece of artwork that’s supposed to make people ponder their place in the world. Rather, it should quickly and effectively communicate the essential characteristics of your company. It needs to be bold and easy to see and understand, while still expressing something about your company beyond just the name. You don’t have to have a detailed picture, but just simple graphic elements that capture what you’re about.
2. Gives You Credibility: Anyone these days can print a business card, but not just anyone can design a professional logo. The feel of your logo will go a long way in giving you credibility with people who are being introduced to your company for the first time. Your logo should project confidence so people feel like you’re an expert in your field. At the same time, it should also present you as approachable and trustworthy.
3. Simple to See at a Glance: Your logo is often viewed at a very small size, so it needs to be easy to read and understand at just a glance. If you’re using it in advertising, you may not even capture the reader’s eyes for a full second, so you want them to come away with your company name and purpose right away. Don’t get lost in detailed graphic elements or seemingly clever fonts or ways of presenting your business name. Instead, keep it simple and clear.
4. Adaptable to Many Situations: This feature is also sometimes described as usability, or ease of reproduction. Your logo isn’t just designed for a full color business card or for the header of a website, but rather, it needs to be a consistent mark on all of your communication. Therefore, it should be just as effective at small and large sizes so you can use it on billboards or signage. In addition, even if it contains color, it should still be able to work in black and white advertisements or when superimposed on a background that is not white.
5. Bold and Memorable: Even if your logo has all of the above features, it’s not going to make you stand out if it’s not bold and memorable. You want it to be different from other logos so people will see it and immediately think of your company. If someone’s searching for a business like yours in a crowded industry, you want your logo to be the one that makes people take notice. Therefore, think big with graphic elements, shapes and color combinations that capture attention in a good way. Leave the WordArt in the 90s where it belongs, but don’t be afraid of creativity.
Creating a business logo isn’t something you’ll be able to do in just one sitting. It’s a whole process of brainstorming concepts, sketching out how they might look on paper, tweaking the design and finalizing the presentation. You may be able to carry this out on your own if you have the design skills, or you may want to bring on someone to help give your company the professional image you deserve.
A typical market has to rely on constant streams of web pages, articles and brochures. However, you must place unique methods in your marketing plan. At times, you may want to branch out and do something differently. Consider these five ways you can promote a creative marketing plan.
1. Text Message Marketing
Take advantage of mobile marketing is being able to stay connected with modern customers. With the growing use of mobile phones, advertising and staying connected with your customers through their phones is essential. As a marketer, use texts to do various tasks like announce new products and send special offers.
2. Hold Webinars
You may have never thought about hosting a webinar, but it is a cost-effective tool that provides new information to customers. Whenever you want to promote new products and services, host an online seminar. Try a free trial before you invest in the project. To avoid wasting people’s time, make the content as informational and interesting as possible.
3. Make Videos
Making videos is a new trend that anyone can do, but it benefits businesses most of all. You do not have to buy expensive equipment. There are companies that can make professional videos for you, or you can create your own. People respond to visual advertisements, and videos are a great way for your company to be creative and get out the content that is most important in and entertaining way.
4. Use Promotional Products
Promotional products are needed to promote your creative marketing endeavors. Make your company slogan and logo stand out in unique ways. Common promotional products include shirts, tote bags, pens and backpacks. Take advantage of lesser known items like zipper pulls and HALO custom keychains to stand out from your competition. People use practical promotional items for a long time, which will help them remember your company.
5. Include Discounts and Special Offers
Popular brands always have steady streams of discounts and special offers. Remind customers that your company is still relevant and innovative. Target specific customers for different offers and see who responds the best. Many people go out of the way to look for savings, so provide constant updates on a blog or website.
Creative marketing means you have to stand out from your competition. The marketing field is always changing, so continue to think creatively so that you get your company noticed. Following these tips will get you on the right track for a successful and creative marketing plan that will pay off.
Your brand is the face, definition and representation of your company all in one. Branding is extremely important because it tells people what your company does as well as what it stands for. However, branding is often overlooked by business owners and pushed to the bottom of the priority list. Below are six reasons why branding is very important to your company’s success.
Branding shows people what your company is all about. It puts you in front of the world and your prospects, and visually demonstrates what it is your company is all about. If your branding and your services or products are mismatched, it will give customers the idea that you don’t really know what your business represents, and they will look elsewhere.
If you pay attention to slogans used by many major brands, you’ll get a good idea of what the company stands for. Your business slogan – and you should have one – is a part of your branding efforts, and it tells your prospects and customers what to expect from your company in a brief statement.
The way you brand your product or service directly influences whether or not your prospects will buy from you or utilize your services. Come across as rude and “in your face” and they will go elsewhere, but come across as unsure and scattered, and they won’t take your business seriously. However, if your branding positions you as an authority in your field and as someone there to help them, you’ll go far.
Perhaps the most obvious part of branding is the logo, which should be on everything you print, from business cards to promotional products. Make sure your brand logo is something that represents your company well and casts your business in the appropriate light, because it’s very hard to change it once you put it out there.
Providing useful promotional products to tradeshow attendees, people you meet, friends and business associates is very important. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. Business cards are important, but they get thrown away or damaged. People hold on to useful items, particularly if they’re free and functional. HALO tradeshow products is a great company if you’re looking for promotional items, and their personalized bags are very popular.
Emotions are very important in business, at least where marketing is concerned. If you can make people feel good, you’ll very likely boost sales. Branding helps convey those happy and positive emotions.
Keep branding to the point, make it simple and easy on the eyes, and make sure you’re representing your company well. Your brand is your company’s face and reputation; make it count!