Does one size fit all? As a consumer, this must drive you bonkers. You must be thinking with all this big data and deep data dives companies can do to facilitate an “A-B” conversation, why does this rarely happen? How many times do you open up an email advertisement that has nothing to do with your interest?
Recently, I was interviewed by Marketo to gather my take on using big data to find big love. Here is what I had to say:
Deepak Gupta (@dgupta5150), who blogs at Marketing By Deepak and is a Marketing Automation Consultant at Autodesk, agrees that you must look carefully at your results in order to target the customers that you want, and to communicate with them in a way they will appreciate and respond favorably to.
“It is extremely important to truly understand, using deep dive data analysis, the segmentation and persona that resonates within each channel,” says Gupta. “With that understanding, one can message according to that particular channel. For instance, social media channels like Twitter and Facebook may attract students or younger professionals, whereas LinkedIn may attract more B2B decision makers.”
Call it the 1 page Solo Sheet, Resume Companion or Networking Sheet. Tim Tyrell-Smith’s post at TimsStrategy.com inspired me to do this after many years of working without a great mentor to guide me through my career.
I can’t recall how many times people would suggest that I apply to companies that did not fit my persona. I would attend a networking event, the woman next to me is trying to be nice by telling me that I should work for a bank and go on, and on about it until I ask her “What do you know about working for companies like Google or MTV?”
The conversation stopped and she said to me, I have no idea about those industries – I only know banking. The point here is that you could speak to someone – a recruiter or someone you are networking with and they will suggest what has worked for them. The caveat here is what works for me will not always work for you.
Instead of getting frustrated and feeling as if people do not understand what your dream companies or industries are – make it simple for them and use the Solo Sheet.
The Solo Sheet is a 1 pager that highlights your work history, accomplishments and shows where you want to be. Guess what, you get to express where you want to go with your career with this tool.
Believe me, when you show the Solo Sheet to people within your network, you simplify things for them and they won’t suggest jobs or companies that would not even cross your mind. The Solo Sheet eliminates distraction.
Please feel free to add comments or ask questions. If you want to see an example, I will be more than happy to provide mine. This is about you!
Click here to contact me.
Believe it or not, you do not actually need a business degree in order to succeed in the world of business. There are so many ways to do business these days that all you really need is a willingness to learn the industry you choose. Below are five ways that you can succeed in marketing without having a business degree.
1 – Develop an artistic skill
Marketing today is visual. People need marketers who know how to draw, use programs such as Photoshop and Illustrator and use the new 3D technologies that are making old marketing visuals completely obsolete. You can get the education that you need from Art Education Graduate Programs. Being able to bring this skills to the table is something all employers are looking for.
2 – Be willing to work the streets
All marketing departments suffer from the same weakness: no closers. If you are a closer, then you will be a hero. All marketers believe that they are too good to close or be the “salesperson”; however, these people are much more easily let go when it is time to cut back on expenses.
Do what you have to in order to bring the money into the business and you will be respected by the only person that matters: the person who signs the paycheck. Every department of a company has different skills a duties, but being able to have the added skill of bring money into the company is something that every employer looks for and make you an invaluable asset to the company.
3 – Have the right connections
Marketing is 20% what you can do and 80% who you know. If you are the person who can get the project into the right hands, then all of a sudden you become much more important than anyone else on the team. Make sure that you cultivate relationships with decision-makers within your industry so that your employer knows that you are the person who can deliver after all of the soft artistic work gets done. You definitely do not need a business degree in order to be friendly to people and collect business cards and contacts.
4 – Learn the art of speaking
The number one fear of most people, including marketers, is still public speaking. If you are a good public speaker, then you have an advantage over 95% of the people who are trying to get a job in the field of marketing. Cultivate the skill to fearlessly be your best professional self in front of a group and you will find yourself employed before you know what hit you.
5 – Get the grunt work done
If you have administrative skills such as an extremely fast eye for editing, then you are of great importance to a marketing department. Marketers can hardly afford to have a misspelled word or bad grammar within a presentation. They will learn to rely on you as the last man standing.
Being multifaceted in the workplace these days is one of the greatest skills you can bring to the table. And that doesn’t mean that going to school and getting a degree is the only way to accomplish this. Gaining the skills to back up what department you work for is what every company is looking for a it usually comes down to saving or making the company money. Invest in your skills and become a true asset for any company and success will follow.
For start-up companies, or companies with a watchful eye on the budget, the funding of marketing campaigns can be difficult at times. A lack of good advertising can be frustrating for any business. Whe you need to spread the word, but lack the cash to get started, here are a few simple ideas to help fund marketing efforts.
Bartering and trade are one of the oldest forms of commerce around. When purchasing products or services for a marketing campaign, exchanging your own products or services is not uncommon. A restaurant, for example, might trade meals in exchange for airtime on a local radio station.
For companies who have a surplus of any kind, this is the perfect opportunity to kill two birds with one stone. In the case of a business that has office equipment, or electronics that are simply taking up valuable storage space, selling those items to other businesses will go a long way towards funding a marketing campaign.
There is nothing wrong with borrowing money to finance advertising efforts. Although it might be considered a risk by some, the idea is that the marketing efforts will offer a substantial return on the investment. Short-term payday loans are the perfect example. Using a convenient service like PowerFinanceTexas.com, business owners can easily get their hands on quick cash.
This might be the least popular of all the available options, but it will serve to pay for any marketing efforts that are needed to help a growing business. Whether it’s a cash advance, or purchasing promotional products or services, credit cards will do the trick as long as they are paid off in a timely manner.
Depending on the particular business, co-op advertising is the perfect way to fund an advertising campaign. A furniture store might advertise a brand of sofa in the local newspaper. The manufacturer of that sofa will actually pay for the advertisement if the business owner simply follows their advertising guidelines. In most cases, there will be a certain percentage of advertising space that is available for the retailer to use in any way they choose.
Finding methods to fund a business is the true definition of the entrepreneurial spirit. There is always a way to make a plan come to life no matter how difficult it might seem. Putting in that extra effort, when most people would throw in the towel, is what separates driven entrepreneurs from the rest of the pack.
Early in the morning on January 2nd, you woke up with and allowed yourself a great big stretch. Chances are, it was the first day of work for you this year. While some of your New Year’s resolutions might go unfulfilled, you do want to be sure to create a proper budget for this year. How can you plan your business budget for 2014?
Review Last Year’s Financial Errors
First of all, you need to review where you went wrong last year. Going through the budget to see where you overspent or where you did not allocate enough funds is crucial. Even if your financial records are pretty sound, you probably have one or two areas where you can improve upon. Using past mistakes, errors or tribulations to strengthen your company now is wise.
Focus on The Positives Too
Of course, you don’t want to just dig up the places where you went wrong this past year. You also want to look at the glories and successes of 2013. These will show you what you are doing correctly in terms of finances. You want to continue to implement these plans, and you will be able to make the methods you used even better. At this point, you have reviewed all that you have done in the past and sorted out what you want to continue doing and what is in need of a major makeover.
Hire a Professional
Going through your own financial statements is not an easy task. In fact, it can be difficult to pull yourself away from the figures and put a value on them. Working with a professional company such as Power Finance of Texas can help you to gain a better perspective on your situation. An outside, professional view is often all it takes to get you on the right track.
Create a Finance Department
If you’re looking to makeover your company finances and you don’t have a department specifically dedicated to this task, then you aren’t on the right track. Every company needs to have a financial department. If your business is too small to have an entire department or team dedicated to the task, then you should at least have a company accountant or someone who is in charge of financial matters. This person can ensure continuous evaluation of your budget.
Creating a strong budget is a necessity for any business, and these tips will help you to make 2014 the best year yet.
Small businesses comprise the majority of U.S. employers, accounting for over 75% of all companies. While most thrive and have success for many years, others struggle and often fail within the first year. There are many reasons why a business fails, but one way to avoid having that happen is to gain a good understanding of the role marketing plays in small business success. When it comes to local marketing resources for small businesses, there are several from which to choose.
Many small businesses fail to realize the impact local radio stations have on their marketing campaigns. According to Marketing Exchange, the Nielsen ratings company reports the average consumer spends about 14 hours each week tuned in to the radio, making it the second-most popular media after television. By working with an account executive to create a great advertising campaign, local radio can be a smart investment for any business.
Chamber of Commerce
Joining the local Chamber of Commerce can lead to numerous networking opportunities within the local business community. Attending meetings, participating in charity events and more will help any local business build a solid reputation within the community.
Many businesses introduce themselves to their customers by giving away free samples during an open house event or conducting drawings for door prizes and other gifts. These are often seen as great ways to build customer loyalty while establishing the business as one offering friendly service and low prices.
Despite newspapers having declining numbers of subscribers, they are nevertheless still very popular in many local areas. The hometown newspaper is seen as a way to connect with local customers, and writing a press release is a free way for a business to get itself in front of thousands of people at once. Often, sending in a press release will lead to the paper wanting to write a full-length feature story about the owner and their business. This not only helps to personalize the owner and business, but also provides much more free publicity.
The competition for customers is incredibly intense in today’s business world, and small businesses within a local area are often vying for the same customers. What can set one apart from another can be something as slight as a catchy slogan, a free giveaway or simply a friendly smile when a customer walks inside the store. Whatever the case may be, using these marketing resources will help any small business succeed.