Mobile Marketing
Image courtesy of ivanpw Attracting new customers is certainly an essential for any business, but in all the effort to reach new audiences, business leaders often forget to address existing customers. In many industries, return customers account for the bulk of a company’s success, so it is only right that potential returning customers are treated […]
QR Codes are the most popular way to lead users and customers from offline content to an online interactive experience using nothing more than a Smartphone. While the QR Code is a great tool for customer engagement, their unappealing, meaningless computer generated design offers no incentive for people to like them, let alone interact with […]
By Babak Zafarnia A recent study predicts that by 2015, more than half of all mobile phones will integrate some form of browser. Whether we want it or not, mobile marketing is beaming our way. Still, getting web-capable phones into people’s hands isn’t enough to engage future customers and loyalists. A smart marketing strategy always […]
Facebook and Twitter Media Marketing on Mobile Phones In the last couple of years, cell phone companies have made it much easier for you to engage in social media networks on your mobile devices. Cell phone users can easily access Facebook, Twitter, and other social networks through mobile applications or web browsers. I’ve outlined the […]
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By Jim Wolfinger It’s a classic tale heard all too often. “When I was your age, we didn’t have cell phones. We had to pick up an old-fashioned land line to talk to somebody.” Maybe it was your grandmother who told you this, or perhaps your uncle. Regardless, older generations often lament the fact that […]
I believe we are already seeing the marriage of both platforms as mobile marketing is able to reach people in the moment. With the popularity of social media platforms such as Facebook, YouTube and Twitter providing businesses with a way to reach potential customers when they are ready to act is key. I work with […]
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By Brendan Kownacki There has become a massive shift in the way news gets reported and consumed, and mobile devices are at the heart of both. This is in part due to the availability of platforms like twitter that acts as a soapbox for anyone with a message to deliver. The increase in the advent […]
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Today Diane Johnson was kind enough to provide some user friendly apps for those on the go. Trusting technical support or a toll free number is not always the way to go and gives rise to social networking. If you are someone who travels a lot for business or has to run from here to […]
Continue reading about Top 7 iPhone Apps for Business by Diane Johnson
Can you give us your Background and why you are qualified to discuss mobile Marketing and Inbound Marketing? My name is Zachary Weiner (I am the CEO of a full-service interactive firm LuxuryReach Inc www.luxuryreach.com ; twitter: @luxuryreach we are experts at marketing strategy, emerging media marketing and advertising consulting and offer quite a lot […]
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What is BobCarMedia? BobCarMedia is an experiential, mobile marketing tool that allows potential consumers to “test drive” products or services outside of the traditional retail environment. BobCars are sleek, brightly colored, eco-friendly cars that function as mobile showrooms. Each car is equipped with trained brand ambassadors that educate and empower the customer and deliver a close, one-to-one interaction with the […]
Continue reading about Interview with Benjamin Cohen, CEO and Founder of BobCarMedia