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What did you do before becoming a Mobile Marketing and Digital Strategy Guru and how did you get into that industry? Prior to my current entrepreneurial role with L7z Group, my day-to-day career was in the corporate world where on the business side I managed, implemented and solved digital strategy challenges in technology with both […]
What are some of the startup challenges you faced? I’m really inclined to hit the ground running with things, especially since this venture’s operating costs have been covered from the beginning by the sales I generate. So there was a great startup challenge in trying to run a company without much infrastructure initially in place. I’d […]
Marketing and Dating is the same because you may have a great idea or be a great person, but you’re overlooked. It’s because many people see life the same or treat people the same from day to day, and miss their blessing. Since they have been hurt by industries or people, they fail to see […]
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By Larry Chaityn, President, New York-Tristate Keiretsu Forum lchaityn@keiretsuforum.com 917-859-4266 Start up ventures fail because of four key factors: • They have not correctly identified the market for their product • They have built a set of product features without validating customer needs, (a technology in search of a business problem), • They do not […]
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My name is Liora Farkovitz and I am a business and product development consultant working in New York and Atlanta. For many years I ran a turn key software packaging and distribution company. I frequently work with software developers and it is amazing to me to see how much of their own money and time […]
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Austin Curtis is a Co-Founder and the Chief Administrative Officer of DreamFetcher.com an employment and staffing website based out of Syracuse, NY. DreamFetcher.com has been called “the E-harmony of the job search” as the website has developed an entirely new system for matching compatible job seekers and employers. What are the essential characteristics found within […]
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An event is like DNA, each one has its own genetic code and no two are alike. That is one of the things I love most about creating and planning events. The Event Company designs events with creativity that is purposeful to shape and build meaningful and relevant experiences; no detail is unimportant as it […]
In such a short time, your start up business became an overnight success in the Boston area. What marketing objectives and steps have led to that success and what advice can you give to other start-ups that are pursuing a similar dream? I don’t know if I would necessarily say an overnight success, but yes […]