Old Spice

dgupta5150 on December 2nd, 2010

Marketing used to be like attending a middle school dance with the boys (marketers) on one side of the gym and the girls (consumers) on the other.  Today’s market environment has changed.  Consumers are more knowledgeable and fearless in their attitudes toward marketers. Today’s consumers want to learn about products on their terms – when, […]


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