Sales
By Timothy Thomas There are very clear similarities between dating and marketing. Both rely on the same basic understanding – every interaction should improve the relationship. If you focus your energy on making your relationship great with every partner, business or otherwise, you are bound to succeed. Not everyone understands the basics of good dating […]
I was recently asked one of those questions that really make you go hmmm! The question was to do with how marketing was like a sport. I did not have much of a response at the time. However, after thinking on it for a while I started to see some similarities, especially where business networking […]
Continue reading about Winning the game of business networking by Richard White
When was the last time you sold to just one person? For the B2C marketer, the answer is everyday, but B2B marketers it is pretty much never. That is just one of the big differences between B2B marketing and B2C marketing, and these differences are amplified when it comes to online marketing. Although B2B buyer […]
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Generating leads is about going about it the right way as well as putting in the effort. So very many owners create a web site, print up their business cards, developed brochures, put an ad in the yellow pages and sit back and wait for the phone to ring. Many micro businesses utilize social networking […]
Continue reading about Robert Papes and his Best Practices for Generating Leads
B2B vs. B2C B2B is comprised of marketing to businesses, governments and non-profit organizations. A business may deal with consumer markets (B2C), but all businesses participate in B2B as either a vendor or a purchaser, and frequently as both. Contrary to popular belief, the B2B market is larger than B2C. Both B2B and B2C have […]
Continue reading about B2B vs. B2C Marketing Fundamentals by Dr. George T. Haley
As humans, we all carve the company of another, but what does one do to find that perfect one! The similarities between Sales and Dating are numerous, so let’s see how both can be accomplished. The first rule of persuasion is: Persuasion is not about you, it is about the person your persuading. In dating […]
Being an entrepreneur is by far the most challenging project I ever undertook. This includes my experience of having entered a sales office never having sold before only to find the men did not want me there. They did everything imaginable to force me out, only I refused to go! I became the top producer […]
Continue reading about Entrepreneurial Survival Techniques for Success
The Hubspot software makes publishing content easy. It’s the most time effective CMS I have used so far. When many people use a CMS they generally struggle with resizing images & creating forms, Hubspot makes this a snap leaving you time to work on creating more content for your site which is what it’s all […]
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