Los Angeles
Expos are built on bringing exhibitors and visitors together to do business. At MFV Expositions, our events offer several ways to showcase a brand. Sponsored by the IFA and taking place Nov. 5-7 at the Los Angeles Convention Center, the West Coast Franchise Expo (WCFE) will feature hundreds of exhibitors and offer interested business owners […]
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Dr. Mike Stull – CSUSB According to the US Small Business Administration (SBA), approximately 50% of businesses fail within the first five years of operation. What could be driving such a staggering number? My experience working with hundreds of business owners and business consultants over the last 12 years suggests that many business fail for […]
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If there’s one seminar you need to go to this year its Branding 101 hosted by Sasha Strauss. This seminar will be a rich introduction to all things branding—from naming and brand architecture to visual design and brand extension. We‘ll look at why brands matter, who they matter to, how you can build them into […]
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Trust. You can’t buy it. You can’t fake it. You can’t manufacture it with a snazzy ad campaign. A new Gallup poll indicates most Americans trust Small Business three times as much as traditional “Big” Business. Why? The distance factor – that is, the impression that most major businesses are focused on ‘bottom-line’ Wall Street issues that […]
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Recently, I spoke with Ofer Batt, MD, the founder of Hollywood Wingmen Date Coaching in Los Angeles, California. Dr. Ofer is an Israeli physician who started his client-focused date coaching company while attending UCLA Anderson business school. It’s certainly not the typical business started by a MBA graduate. What is a date coach? What does […]
What gave you the confidence and what helped you decide to finally leave a comfortable, six figure job as a consultant, and start a business selling used boxes? I had worked as a consultant for about ten years and had become, some would say, an expert enterprise technology; I was good at what I did. I […]
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Jim Rochford is a self-described marketing geek. He has run successful campaigns in the demanding biotech field and in the folksy RV market. He currently serves on the board of the Los Angeles chapter of the American Marketing Association. What did you do before becoming a marketing communications manager? How did you get into that […]
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