Research
Today I have the chance to open my discussion with one of my Twitter friends, Susan Singer about Product Management. Through networking, I learn new concepts and today Susan will share her thoughts about an knowledge (intangible) products. Susan, you’ve been engaged in product management – but not the kind most people think of. Do […]
Continue reading about When Knowledge IS the Product by Susan Singer
Interview with Ann Middleman of ADM Marketing & Research Consulting, which helps companies become knowledge-driven rather than assumption-driven through primary and secondary research What types of marketing research do you do? Do you specialize in a particular industry or population group? Mainly, I conduct surveys, focus groups, and one-on-one interviews, and I’ve worked in just […]
Being an American Marketing Association Board Member is one of the coolest ways to meet and learn from others, network, make new friends and pick up new skills. When I joined my chapter’s board, I was asked if I could conduct our marketing surveys tapping into our member’s feedback/insights using Qualtrics software, which was offered […]