Response Rate
Research shows that customers who interact with you over multiple channels are more loyal, purchase more and are more profitable than those you interact with over a single channel. As such, email remains an important part of the marketing mix and is a cost-effective tool for customer retention and the nurturing of existing leads. While […]
Being an American Marketing Association Board Member is one of the coolest ways to meet and learn from others, network, make new friends and pick up new skills. When I joined my chapter’s board, I was asked if I could conduct our marketing surveys tapping into our member’s feedback/insights using Qualtrics software, which was offered […]