Small Business
I was recently asked one of those questions that really make you go hmmm! The question was to do with how marketing was like a sport. I did not have much of a response at the time. However, after thinking on it for a while I started to see some similarities, especially where business networking […]
Continue reading about Winning the game of business networking by Richard White
With High Fuel Prices, Are Face-to-Face Meetings Necessary? With much work to do and so many online tools and options, face-to-face meetings could easily be a thing of the past. However, making a connection is important and some conversations are more effective in person so when you do get on the road for those meetings, […]
Continue reading about With High Fuel Prices, Are Face-to-Face Meetings Necessary?
Have you ever really looked at a spider-web? It has all these attachment points along it’s outer rim, and then it has silk like threads going across the center. What if you looked at your marketing strategy as creating a spider-web whose goal is to get a prospect’s mindshare for so long that he realizes […]
Continue reading about Create a Marketing Spider-Web for Lead Generation
Generating leads is about going about it the right way as well as putting in the effort. So very many owners create a web site, print up their business cards, developed brochures, put an ad in the yellow pages and sit back and wait for the phone to ring. Many micro businesses utilize social networking […]
Continue reading about Robert Papes and his Best Practices for Generating Leads
Steve Lamb is the CEO of NEVEX Virtual Technologies, a Toronto-based technology firm that specializes in application acceleration software for a diverse array of enterprise clients. A successful serial entrepreneur, NEVEX is Steve’s fourth entrepreneurial endeavour. He exited his previous three companies for nearly $300 million by the early 2000s, and holds a Masters degree […]
Continue reading about Steve Lamb discusses his serial entrepreneurial experience
I have been providing internet marketing services to a variety of clients for the last fourteen years through my company, Success Promotions. My professional career has seen plenty of changes not only in the internet itself, but in the economy. One thing I’ve learned through the school of hard knocks that I would certainly pass […]
Continue reading about Keys to Solopreneur Success in The Best AND Worst of Times
Start slowly and develop the business one step at a time rather than borrowing money to start a home business. If possible, market your business from what you earn from it. Sell 100 units of your product and then buy 200 more. Sell the 200 and buy 400. Go slowly. Begin small. Keep your “day […]
One would think that if ‘everybody knows your name’ getting business would be easy. The fact is I know a lot of people and, yes, I am considered a very well-networked business person. But today business people turn to the internet to investigate who to do business with and they do so on their own […]
Continue reading about Inbound Marketing with @HubSpot by Vicki Donlan
Ask any entrepreneur about the inception of their business, and they’re likely to tell you that the excitement of their new venture was often tempered by uncertainty and concerns. No more…as of today, there is now a one-stop resource to help new and aspiring entrepreneurs navigate the unfamiliar waters of starting a business. Wicked Start […]
Continue reading about Preventing Startup Failure by Bryan Janeczko
Depending on the subject matter or theme for the blog (personal versus business) I think that both formats work well for content delivery. If referring to a personal blog (one that covers such topics as: lifestyle, parenting, hobbies and recreational sports) I think that a writer is best represented by using a mix of both […]
Continue reading about Blog Content – Video vs Copy by Tyler LeCompte