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The What and Why of Formulists When you get started with Twitter and as you become more active, the people you choose to follow, and the people who choose to follow you, provide Twitter’s value but also its toughest challenges. These challenges involve finding the right people to follow and sorting through them all once […]
Continue reading about Make Twitter Listings like way Easier – Kevin Ishiguro
Nancy Rathbun Scott began offering freelance writing and graphic design services in 1981, just three years before the Macintosh computer and Aldus PageMaker made desktop publishing a “reality.” Soon to celebrate her 30th year in business, Nancy has thrived for three decades as a sole entrepreneur with many “virtual partners.” We asked Nancy what advice […]
What is the status of Really Simple Syndication (RSS)? Has it lost its purpose? How does this impact Ingboo? Where would the tool work best? RSS is a great technology for syndicating content between web sites and should be used as such. It has gained some traction as a publisher-to-consumer tool but has really only […]
How much money do you save by allowing telecommuting vs. having an office? Between rent, utilities, office equipment, etc. I am easily saving $2500 per month. Do you pass savings from telecommuting to Clients? YES! Because we do not have a lot of overhead, we do not charge the same high rates ad agencies charge, […]
Continue reading about Peter Geisheker, CEO of The Geisheker Group’s View on Telecommuting
Tell us about Joy Gendusa. I began PostcardMania in 1998 out of my home, with nothing but a phone and a computer, never taking a dime of investment capital. When I started, PostcardMania was a full-service postcard marketing company helping clients create turn-key marketing campaigns with graphic design, printing, mailing list acquisition and mailing services. […]
Continue reading about Direct Mail Marketing with Joy Gendusa
Olga has revolutionized advertising industry by pioneering a new advertising model – Pay Per Deal model. IdeaMama Ad Network has been successfully marketing B2B companies with complex sales utilizing this new PPD ad model despite established perceptions that affiliate marketing is only suitable for consumer product. Hundreds of affiliates worldwide help companies with limited marketing […]
Continue reading about Networking with Olga Kostrova, Founder of IdeaMama Ad Network
Today, we have the pleasure of meeting with the Lauren Neilsen, Co-Founder of Australian based firm – ISP Media. And as I mention time and again, I meet the coolest people through networking and using social networks. Lauren happens to be another one of my Twitter friends. So Lauren, tell us about ISP Media We […]
Continue reading about Featured Guest from Down Under: Lauren Neilson of ISP Media
Jim Rochford is a self-described marketing geek. He has run successful campaigns in the demanding biotech field and in the folksy RV market. He currently serves on the board of the Los Angeles chapter of the American Marketing Association. What did you do before becoming a marketing communications manager? How did you get into that […]
Continue reading about Jim Rochford, Marketing Communications Expert