SMS marketing campaigns offer businesses some of the best return on investment in the world of marketing today. With more than 2.4 billion mobile phone users in the world, marketers can easily introduce and promote their products and services to a larger audience. Short message service (SMS) marketing focuses on the use of text messaging to spread a message. Mobile marketing has far more advantages than traditional marketing methods, including customization, lower costs and easy tracking – thereby reducing manpower and giving the entrepreneur bigger profits and better business benefits.
Pros of Text Marketing
Increase brand exposure. Text marketing is the ideal tool for both national and local retailers who wish to promote products and services, offer specials or incentives and strengthen customer loyalty. For example, retailers can send coupon codes to their subscribers that are inserted directly into a text message.
Provide mass alert status. More than 80 percent of people carry their cell phone with them the majority of the time. Sending a text message to their mobile devices is the perfect way to alert clients or subscribers of urgent information, such as a product that is ready for pick-up. School systems can also use this text software to alert parents of school closings or changes in schedules.
Convenient to use and track. Mobile phone screens are small, limiting the scope of content that is displayed. Content creators can keep the information basic or even begin a direct dialogue with the customer, gaining instant feedback via SMS. User response can be tracked almost instantly, allowing mobile marketers to better understanding user behavior.
Cons of Text Marketing
Mobile platforms are diverse. Compared to standard PCs and laptop computers, mobile devices do not have any specific standard. They come in various sizes and shapes and the screen size is not consistent. With so many mobile browsers and operating systems, it can be difficult to create one campaign that fits them all.
Security and privacy issues. Mobile marketers must respect that users want to maintain their privacy. Promotional activity should only be transferred to users who have granted the business permission to do so. Text marketing can seem invasive to some customers, especially if they are charged by their service provider for a message from a business that they did not authorize.
Text message limitations. Standard text messages only allow a maximum of 160 characters, which means that it can be difficult to get a complete message or service ad to subscribers. Sending multiple text messages as a way to continue a message may seem too aggressive by the customer.
Mobile marketing has revolutionized the way that advertisements are being promoted, breaking the barriers of traditional spot advertising. With the help of mobile marketing, businesses can reach people directly and be more personal in the way that they promote their products and services. Gone are the days when mobile phones were just used to make and receive calls. The emergence of advanced technologies has brought about a host of fresh features and functionalities that have redefined the necessity of mobile devices. Mobile marketing is one such practice that is gaining momentum in the modern business world.
Texting is an extremely effective communication & marketing channel for tax preparation services. 98% of text messages are read within 3 minutes of receipt! That’s significant when you consider that 90% of emails are considered SPAM so email marketing for tax professionals just isn’t as effective anymore. Whether you are marketing an accounting firm or just text marketing services
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. The average time for all mobile carriers and business texting services is less time from send to receive. However, other marketing strategies are also incredibly fast, but nothing compares to the swiftness of SMS.
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I always read your article because your all article are very informative and useful, So thanks for sharing this content….
Now Marketers they make there job done only by using their mobile phone.
thank you for your nice poste
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Excellent article and pros and cons. You mentioned that advertisers must respect and maintain the privacy of mobile device users. And that promotional activity should only be used when a user has granted the business to do so. I am finding there is a difference between using a cell phone or other mobile device to order a product and granting permission. Just because I order a pizza from some business, does not mean I want constant promotions texted to me from them.
SMS marketing is the way forward cant wait to start using it more in my marketing.
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There are many message services that allow users to send messages for marketing purpose and enable user to make popular the business services or any products or business.
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Bulk SMS gateway service makes the process much simpler as through single message thousands of prospective customers or the clients can be targeted.
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Business organizations are using this concept of marketing to make product in the heart of the customers.
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Sms marketing with its myriad benefits has become the marketers favorite marketing tool.
heii, I think it does not make marketing more efficient method but instead makes the buyers feel less confident because the information conveyed less detail. but on the other side to attract the attention of buyers in large numbers this way deserves to be a media campaign.
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SMS was used for normal conversation amongst people, but because of the advancement in the technology messages are now been used for the marketing and advertising the business services.
I agree with everything, but with the rise of mobile marketing i don’t think privacy will hold very long. Its a new and personal way to get your message heard, and still largely unexplored market.
Not something any company who’s looking to expand will pass on.
I would move the “diversity of mobile platforms” from “Cons” section to “Pros” – one of the greatest advantages of text messaging is that it is by default supported on every cell phone model – so you do not have to worry about handsets, just make sure the message length does not exceed 160 characters.
Marketers use it for connecting with their customers. They can send them message related to products and services, new offers and discounts, new product launch information and so on and so forth.
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SMS Marketing is the best strategy to develop the business in this Fast World. This is my personal experience I’m sharing here.
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Most of the mobile connection companies are giving low cost pachages for sms to their users because of compitition among connection companies they promote SMS marketing campaigns. eGo Tank e-Cigarette
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