Marketing And Advertising
Expos are built on bringing exhibitors and visitors together to do business. At MFV Expositions, our events offer several ways to showcase a brand. Sponsored by the IFA and taking place Nov. 5-7 at the Los Angeles Convention Center, the West Coast Franchise Expo (WCFE) will feature hundreds of exhibitors and offer interested business owners […]
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Ad retargeting, or remarketing, has been getting a ton of buzz lately. A recent study by comScore has shown that over other types of ad placement strategies, “retargeting generate(s) the highest lift in trademark search behavior.” comScore’s data shows a 1,046% increase in search from retargeting alone, and while this increase is very significant, it’s […]
Continue reading about What Is Ad Retargeting by Samir Soriano?
It is a truth universally acknowledged—if not fully understood—that the most interesting advertising medium around today is people talking. People talking is what we really mean when we say “social media.” But when we say “social media” we’re framing the conversation in the wrong way. We are so focused on all the ways that people […]
Continue reading about WHO CARES ABOUT SOCIAL MEDIA? WHAT REALLY MATTERS IS OWNED MEDIA
Not knowing your placement in your industry is one of the most common mistakes start up make when making a name for themselves. Once that is determined, everything should match so that you don’t confuse your customers. Are you the Walmart, Macy’s, or the Nordstrom in your industry? Wait! Before you give a knee jerk […]
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Let me say this, we need these people. I mean, in my adult life…or any other part of my life for that matter, I have never had to balance a checkbook…… I KNOW!!! That’s what I thought! From the smallest company to the largest corporations in the world, someone has to balance the checkbook. But […]
Continue reading about Why Your CFO May Be An Uber Idiot! An Example of NOT “Getting It”!
Image via Wikipedia Here’s the deal, companies develop personalities just like people. Since this is football season and I’m a big football fan, lets take NFL football teams as an example. Go COWBOYS!! Just sayin… So Anyway… Each team has a personality and most owners recognize this. You can even look to the owners to […]
Did you catch the Red Bull “Art of the Can” Exhibit at the Dallas Galleria this summer? If not, you may have missed some of the most blatant next-gen advertising ever. 50 pieces of “art” either made of, or inspired by, Red Bull energy drink cans. The Art of the Can C’mon. Red Bull cans […]
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Self-starter Jason Morrison helped build Capitol Media Solutions from the ground up, and he has been featured in national media outlets including MSNBC, Entrepreneur, and Business Week for his establishment’s work. As a principal at Capitol Media Solutions, Morrison says CMS has increased sales by 500 percent in just the past two years. He attributes a […]
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Too often, when we consider branding, we focus entirely on the name of the business, the smartness of the tag line, or the commercials we produce. But branding should be about creating a consistent experience for the customers — and the way that is best accomplished is actions. We all know that that we believe […]
What makes you think that putting a quarter page ad in a local magazine still works?! A few short years ago everything changed in the marketing world. How we communicate changed. Modern marketing and branding did a complete 180. The real “brand” of a company became fluid, like a school of fish avoiding a predator […]
Continue reading about Not Staying Innovative Hurts by Richard Harmer