Marketing And Advertising
First, a little context. I have been quite lucky in the world of business; I had successfully bootstrapped, and eventually sold, a business I had started back in 1993. But starting anew business, Research Rockstar, in 2009 was quite different. Especially in terms of marketing. After all, back in 1993, we didn’t even have our […]
Continue reading about What happens when you Hire a Social Media Charlatan
Experience from Mary Marriott, Just Ask Mary, Bookkeeping and Beyond www.justaskmary.com 702-221-2236 mary@justaskmary.com What was your experience? It was difficult finding someone that was on the cutting edge that stays up with the technology and applications. Things seem to be changing constantly. Also, finding someone that would talk in laymen’s terms seemed few and far […]
Continue reading about Experiences with Hiring a Social Media Consultant
Interview with Ann Middleman of ADM Marketing & Research Consulting, which helps companies become knowledge-driven rather than assumption-driven through primary and secondary research What types of marketing research do you do? Do you specialize in a particular industry or population group? Mainly, I conduct surveys, focus groups, and one-on-one interviews, and I’ve worked in just […]
When Charter Communications hired St. Louis-based digital word-of-mouth firm Elasticity to do online acquisition marketing in 2008, Charter was most interested in a simple SEO program which, along with banner advertising, was state of the art for enabling online consumer interaction. As hard as it may be to believe, less than a year and a […]
So tell me, what does Elevate Consult do? We help our clients, usually mid to larger companies (Revenues of $100M – $2B) improve their communication from business strategy to line operations. We do this by ensuring they have the proper people, technology and controls in place, at the right time. Specifically, we help our clients […]
Like most marketing organizations, every December our team was tasked with putting together detailed marketing plans for the coming year including campaigns by product, cost per leads and opportunities and budget by quarter and activity. After multiple reviews and revisions, the senior executive team approved the plan in early January and we began working with […]
Continue reading about Marketing Return on Investment without the Investment
Abu, you’re actually something of a serial entrepreneur as you’ve started two companies and three brands over the course of your career. Can you tell us a bit about the journey you took to get to the point where you are today running two brands that deliver interactive marketing strategies and online marketing tools to […]
In such a short time, your start up business became an overnight success in the Boston area. What marketing objectives and steps have led to that success and what advice can you give to other start-ups that are pursuing a similar dream? I don’t know if I would necessarily say an overnight success, but yes […]
This week, I had the honor of meeting with Paige Arnof-Fenn, Founder of Mavens & Moguls. Paige has degrees from Stanford and Harvard and an impressive career track. It’s not everyday I meet someone of her caliber. I love the name of your company, how did you come up with it? I started getting lots of […]
Continue reading about Interview with Paige Arnof-Fenn, Founder of Mavens & Moguls
Dave Conklin is an internationally recognized internet marketing speaker as well as a Co-Founder & President of Internet Marketing Strategies at ProspectMX. ProspectMX, LLC is an internet marketing company, established in late 2007 by founders (Conklin, Steve Young and Rory Wilfong) of an inc 500 company, GetMyHomesValue. GetMyHomesValue.com is an online real estate marketing company. The […]