Marketing
Melinda Knight, Owner Womentorz™, being exclusively an online entity, relies heavily on marketing and networking efforts in order to achieve the maximum exposure for products and inventors on the site. I work with members to come up with unique marketing concepts to help increase sales and brand awareness. Womentorz™ exists to provide a unified forum […]
Continue reading about Womentorz.com – A Marketplace and Community of Women Inventors
The Hubspot software makes publishing content easy. It’s the most time effective CMS I have used so far. When many people use a CMS they generally struggle with resizing images & creating forms, Hubspot makes this a snap leaving you time to work on creating more content for your site which is what it’s all […]
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One would think that if ‘everybody knows your name’ getting business would be easy. The fact is I know a lot of people and, yes, I am considered a very well-networked business person. But today business people turn to the internet to investigate who to do business with and they do so on their own […]
Continue reading about Inbound Marketing with @HubSpot by Vicki Donlan
mindBREW is a web-based start-up that brings business, artists, writers and photographers together for a global artistic collaboration. The company’s marketing plan heavily relies on the power and speed of social networking. According to the website, the result of these collaborations are “Piping hot original art cards and ready brewed inspirations from around the world. Eight works of micro art […]
Often, the very same trait that is so attractive and “useful” at the beginning of a venture can become your company’s biggest liability. How many women complain that they married a man because he was the life of the party…only to find those same antics completely childish after the honeymoon is over? The same goes for […]
No one person can build a brand. Every employee at every company is by far the best ambassador for the brand that exists. “I heard that company X”” treats their employees really well. They have really high standards. Customer service is really important to them…” These kind of comments are what people remember. Your employees […]
Tell us a little about Sparks and what services you offer. Sparks is a leading global marketing agency committed to delivering compelling creative marketing solutions that build brand and customer preference across all marketing channels – exhibit, event, environment, retail and related programs. Our core competencies include the strategy, creative, production, marketing, management and measurement […]
Continue reading about Chat with Sherri Ferren, Senior Vice President at Sparks
In the last installment of this column I examined the reasons why so many promising small businesses fail within the first five years of operation. The first two reasons I discussed – undercapitalization and lack of knowledge/business experience – are just the tip of the iceberg. My experience in working closely with small business owners […]
Continue reading about Reasons for business failure – part 2 By Dr. Mike Stull
Expos are built on bringing exhibitors and visitors together to do business. At MFV Expositions, our events offer several ways to showcase a brand. Sponsored by the IFA and taking place Nov. 5-7 at the Los Angeles Convention Center, the West Coast Franchise Expo (WCFE) will feature hundreds of exhibitors and offer interested business owners […]
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Dr. Mike Stull – CSUSB According to the US Small Business Administration (SBA), approximately 50% of businesses fail within the first five years of operation. What could be driving such a staggering number? My experience working with hundreds of business owners and business consultants over the last 12 years suggests that many business fail for […]
Continue reading about Reasons for business failure By Dr. Mike Stull