Marketing
Hi Deepak, I saw your query today on HARO and have an example that I think will be of interest to your readers. I run a niche dating site for smart singles with over 22,000 members, and I also try to get my members to be affiliates and to find new members. That way they […]
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Despite the tough economy, or maybe because of it, many people have decided to start their own business. History tells us that most of these businesses will fail within a few years. Here’s how to avoid becoming another statistic. Plan Ahead No matter what your idea is, you need a plan. Every business has customers, […]
My name is Liora Farkovitz and I am a business and product development consultant working in New York and Atlanta. For many years I ran a turn key software packaging and distribution company. I frequently work with software developers and it is amazing to me to see how much of their own money and time […]
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Before potential customers or clients meet you, learn what your company does, or can find you, they visit your website. The design and content is crucial to their first impression so your website should be a priority in your marketing mix. Susan Poore, RN, Life Coach for Balanced Health 101 (www.BalancedHealth101.com) and 1&1 Internet customer, […]
Face it… look in the mirror: Do you see Steve Jobs looking back?! NO?! So get over it! Apple is a religion, Starbucks is a religion, Coke is a… follow me?! They have followers, disciples and BELIEVERS! They started something great, but it wasn’t always a “religion”. They had to build it and it took […]
If there’s one seminar you need to go to this year its Branding 101 hosted by Sasha Strauss. This seminar will be a rich introduction to all things branding—from naming and brand architecture to visual design and brand extension. We‘ll look at why brands matter, who they matter to, how you can build them into […]
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Let me say this, we need these people. I mean, in my adult life…or any other part of my life for that matter, I have never had to balance a checkbook…… I KNOW!!! That’s what I thought! From the smallest company to the largest corporations in the world, someone has to balance the checkbook. But […]
Continue reading about Why Your CFO May Be An Uber Idiot! An Example of NOT “Getting It”!
Ken Huang Ken Huang started his entrepreneurial career when he co-founded a company that offers innovative online research tools called Webnotes. Having graduated from MIT, the tech bug was in his blood and tea was on his mind as he entered his second venture, a tea shop in Cambridge, MA — Leisure Station — that […]
Trust. You can’t buy it. You can’t fake it. You can’t manufacture it with a snazzy ad campaign. A new Gallup poll indicates most Americans trust Small Business three times as much as traditional “Big” Business. Why? The distance factor – that is, the impression that most major businesses are focused on ‘bottom-line’ Wall Street issues that […]
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Self-starter Jason Morrison helped build Capitol Media Solutions from the ground up, and he has been featured in national media outlets including MSNBC, Entrepreneur, and Business Week for his establishment’s work. As a principal at Capitol Media Solutions, Morrison says CMS has increased sales by 500 percent in just the past two years. He attributes a […]
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